"Every so often, we ask an existing or past Shockwave Digital Agency clients how they were able to leverage our high-intent impact lead generation packages into measurable ROI for their businesses. Some clients keep their ROI close to the vest; however, our client Rob Silver, owner of Silver Auto Sales and Co., said yes.
Let's jump right in... no pun intended."
Rob Silver, owner of Silver Star Auto Sales, had been running his small luxury car dealership for over a decade. Business was steady, but as competition grew, he noticed that walk-in traffic alone wasn’t cutting it. Determined to boost sales, Rob decided to invest in targeted lead generation for the first time.
He began by identifying his ideal customer—business owners, luxury sports car enthusiast, and any high-end automotive shopper in the area. He partnered with a digital marketing agency that specialized in generating leads through data-driven methods. Yes, that be us the tech-savvy humans and marketing mavens at Shockwave Digital Agency. We crafted customized ads that appeared on Facebook, Instagram, and Google, targeting people within a 25-mile radius who had recently searched for new cars or were likely in the market for one.
The results were almost immediate. Within the first month, Silver Star Auto started receiving a steady stream of inquiries from people who had clicked on the ads. These leads were funneled into a CRM system, allowing Rob's sales team to follow up with personalized offers, financing options, and invitations to visit the dealership.
By the end of the Lead-Generation Package run, Rob's dealership had sold 11 more cars than usual, all directly attributed to the lead generation campaign. The profit from these additional sales far outweighed the cost of the campaign, yielding a major return on investment (ROI) exceeding all expectations. Not only had Rob increased foot traffic and overall sales, but he also found that the leads generated through the targeted ads were more qualified. These potential buyers were genuinely interested in purchasing, which reduced the time his team spent on cold leads and increased closing rates.
"Through targeted lead generation, Rob transformed Silver Star Auto Sales' summer car-buying season into a record breaker, increasing both sales and profits with a highly positive ROI. In case you're wondering which package Silver Star Auto selected, it was our most popular one: the 60-Day Tier 2 High-Intent Exclusive Lead Generation Package.
If you want in on that same lead generation package for your business, let's talk.
We're even throwing in 25 days of free leads when you sign up - 866-768-3007
Remember, like Silver Star Auto's luxury cars, our lead generation packages come fully loaded!
We asked Silver Star Auto to send us a Ferrari as a gratuity...they said no, but did reorder their Lead Generation package. That's a win!