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The Shocking Truth - These Almost Archaic Strategies Are Killing Your Business


2024 Modern Digital Marketing Predictions and Strategies

Let's get with the times for 2024 marketing strategies vs OG marketing methods!


Case & Points:

  • Not only does outdated technology consume additional time, but it can also worsen administrative inefficiencies, leading to the dissemination of inaccurate information.

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  • This threat carries substantial risks for customer perception and, ultimately, customer satisfaction. That's why businesses need to make sure their marketing and sales strategies are up to date.

In this two-part issue of Shock Factor, I will be doing a deep dive into why being proactive about progressive marketing technology, is key for your business, and as always, the Shockwave Digital Agency Team is here to help your business, implement, update and take advantage of these technological shifts for your marketing strategy as you see fit.

Part 1: Time To be Open to New Strategic Technologies

Not only does outdated technology consume additional time, but it can also worsen administrative inefficiencies, leading to the dissemination of inaccurate information.

This threat carries substantial risks for customer perception and, ultimately, customer satisfaction. That's why businesses need to make sure their marketing and sales strategies are up to date.


With the constant evolution of technology shaping how businesses operate and interact with customers, it's important to advance your own business processes and technologies to yield these benefits and stay relevant. As a digital marketing agency CMO, I am constantly getting outreach about new services and technologies from salespeople. While some might find it a bother — and repeated, non-reciprocated emails are — I do see value in some of the messages.


Reason being I'm willing to guess that many people in executive go-to-market roles rely in part on email pitches and LinkedIn posts from salespeople to stay abreast of new services and features that are coming on the market every day. In today's dynamic business environment, adaptation is not just a choice, but an imperative for success — particularly for marketing and sales strategies. With the constant evolution of technology shaping how businesses operate and interact with customers, it's important to advance your own business processes and technologies to yield these benefits and stay relevant.

To forecast, it is predicted that artificial intelligence (AI) will assist in a staggering 95% of customer interactions by 2026. This statistic reflects the undeniable influence of innovation we're currently experiencing. At the same time, studies show that 86% of customers are willing to pay more for a superior customer experience. Yet, surprisingly, only 19% of organizations still report using spreadsheets to manage their customer interactions rather than a customer relationship management system (CRM).

See Pt. 2, as we take a look at several ways to know it's time for a marketing technological strategy reset.

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