User experience is something that all companies should pay attention to when designing their websites and landing pages. The user experience “UX” certainly effects your overall digital marketing presentation to site visitors.
UNPACKING THE USER EXPERIENCE:
An intuitive, user-friendly website experience can be crucial to customers trusting your brand and even be a deciding factor if they decide to give you, their business. A positive and aesthetically pleasing experience is very important to this.
User Experience Best Practices
Key User Experience
UX, “focuses on having a deep understanding of users.” To utilize and maintain this deep understanding of users, you must define and figure out the following.
The need of your website visitors
What do your website visitors value?
What are the abilities of your website visitors?
What are your website’s users’ limitations?
UX is defined by industry experts as targeting “the end user’s total experience. This includes their emotions, perceptions, and responses to a brand or company’s product, system, or service.”
Additional UX Attributes
Ease of use
Accessibility
Convenience
Specifics Companies Need to Know regarding UX
When rolling out UX, you must take a few things into account:
How do your website users ultimately feel about your products and services?
How can you improve the quality of your website user’s touch points and interactions?
Do they understand they benefits and value in what your business is offering?
UX Best Practices
Answering the aforementioned questions will allow you to exercise the following user experience best practices to maximize your website’s experience for visitors and users:
1. Visitor Research
Conduct visitor research to determine user behaviors, needs, and motivations.
2. Visual Design
Reference that visitor research when it comes to the visual interaction of your site. Not only be aesthetically pleasing, but also in properly representing your brand and marketing goals. A user-friendly experience is key here.
3. Content Strategy
Your content strategy is very important and should focus on creating engaging and useful content for your website visitors. This will keep them engaged and learning more about what your site is offering.
4. Information Structure and Presentation (ISP)
Content needs to be organized, structured, and labeled, so your users can find the information they need when they need it while navigating your site. Site layout, content structure, and intuitive navigation are necessary for proper ISP.
5. Ease of Access
A primary part of UX is ease of access. Accessibility for all is very important. Including those with disabilities, or special needs to consume content. Check out Section508.gov, to learn more about how to make sure your site is accessible to all.
Implementing a user experience for maximum impact on your site
Shockwave Digital can help your company streamline your website’s UX!
We are full-service digital marketing agency with a team of marketing experts and digital experience mappers that can help boost your website’s user experience. As well as high-level positive impacts on your digital marketing strategies.
We are currently offering a 25-Day Free Bonus Trial on any agency service we offer. Connect with us today and partner with one of our marketing teams to try out our agency grade services. If you have any questions about our advertising programs, digital marketing services, or impact digital design packages, simply fill out our contact form or give us a call at 866-768-3007